Paying for space

On the newsgroup Rec.Models.Rockets, A. Mericas said:

I think the space program should go the way of College Bowl games: corporate sponsorship. I can see it now: "The Nike Command Module has just separated from the Pepsi Lunar Module. In the next 15 minutes they will enter the Dodge Powered Decent phase. If all goes as planned, the OfficeMax landing will occur at 15:00 Hours, Miller Time, near the Sea of Tranquility, Ford Country."

Houston, we have a Microsoft Moment.