They tries to play trickses on usssss

Spotted on a Yahoo group today:

This is an FYI for anyone who might not have noticed the new feature in Yahoo's targeted marketing strategies....as Yahoo has not gone yodeling in the valley -- let alone on mountaintops -- about this software. I am neither condemning nor condoning this feature. You must decide for yourself whether you want to participate in this type of data snagging.

Yahoo updated its Privacy Policy to include a gimmick known as "web beacons." They're used to compile marketing information by tracking Yahoo users around Yahoo and the web. From their description, it's an updated/intrusive expansion of cookies. Yahoo's explanation: << Yahoo! uses web beacons to access Yahoo! cookies inside and outside our network of web sites and in connection with Yahoo! products and services. >>

If you don't want Yahoo to track your web surfing habits and log your mail reading habits, you can deny them the right to use web beacons.

TO TURN OFF WEB BEACONS:

View Yahoo's updated privacy statement.

Roughly halfway down the page, in the section titled "Outside the Yahoo! Network," there's a blue hyperlink marked, "click here" -- which brings you to a page acknowledging that you successfully opted out for that browser.

CRITICAL: You must opt out for EACH browser you use. In other words, if you opt out for -- say -- Internet Explorer, but you also use AOL, Opera, Netscape, and Safari, then you must also opt out for AOL, Opera, Netscape and Safari by going to the opt-out hyperlink while using each of those browsers.

Also, there's a vague remark about opting out on each computer you use. If you use separate computers to log into Yahoo (e.g., work and home, or home and laptop), opt out for each browser installed while logged into your various computers. Yes, this doubles your work (possibly triples it, depending on how many computers you use), but unless you follow through, you're leaving the door open for them to track your surfing and mail reading habits, in conjunction with Yahoo cookies, for Yahoo products and services.

After you click the "opt out" hyperlink, pay careful attention to the "Success" message on the next page. There's a "Cancel Opt-out" button. If clicked, you will UNDO your opt-out.

If you use Yahoo, give 'em a swift kick in the Marketing Department and Just Say No!

Posted by Ted at August 18, 2004 08:14 PM | TrackBack