The PB&J of Science

I heard a nifty little radio spot this morning on the way to work, courtesy of Boeing and Bill Nye, the Science Guy. There's a complete transcript here (it's pretty short).

I really liked this part:

Science is a way of thinking. We explore, observe, test, and eventually know. It’s a process we want our kids to embrace. It’s the P, B, & J, the Passion, Beauty, and Joy of science that will give them the means to understand the world around them and try to make it better.

Of course, not everybody is a Bill Nye fan.