October 30, 2005

Commercial Criticism

DirecTV has this spot that's been on heavy rotation during football games that shows this cute 4 year old kid coming in to see his dad.

"Dad, can you read me a story?"

The kid notices the TV and looking crestfallen, says, "Oh, football."

And dad, playing the hero, tells his tot that "I can freeze time" with a snap of his finger and a clandestine touch of the remote.

Oh puh-leeze.

Today's four year olds know what the freakin' freeze control is. Hell, by that age they've already hacked the passworded parental control block.

Better check up on older sister, dad. The kid is distracting you for a reason. "Read me a story?" Ground the little scamster and go find the mastermind. Catch 'em red handed, administer punishments.

Then watch your football game uninterupted. As it should be.

Posted by Ted at October 30, 2005 07:33 PM | TrackBack
Category: Square Pegs

I saw that commercial about forty times today, and I was thinking "I'll tell you a story, son. How about the story of the third and goal play action fake?"

Posted by: nic at October 30, 2005 08:02 PM

Semi-unrelated: A recent episode of South Park featured a scene were Cartman was "briefing" the other boys regarding a future-seeing device in the posession of the girls. He is playing a video tape to the boys. At one point he pauses the video with his remote control, but at the moment he presses the button he says, "Freeze image." in the style of countless action adventure movies.

Silly, and easily overlooked, but I laughed like nobody's business at that one little nugget.

Er... what was the question?

Posted by: BLUE at November 2, 2005 12:01 PM
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