March 10, 2007


"I'd stumbled into the middle of an evil, isidious cult of chainsaw-worshipping maniacs. I had to wonder if we'd let our religious freedom go too far in this country, or maybe our immigration laws were just too lax."

Hollywood Chainsaw Hookers (1988)

Posted by Ted at March 10, 2007 12:22 AM | TrackBack
Category: Cult Flicks

Visionary indeed.

Ya know, you really need to bring these little reviewlets all together in one....hey wait, what's that little category thingie I just noticed after reading your site for years.

Heh. nevermind.

Posted by: Mad William Flint at March 10, 2007 10:50 AM

1. Do your research.. Make sure you?re knowledgeable about the clothing industry before you dive in. Get an understanding of how the business works. Read about how other brands became successful, and model a similar strategy.. 2. Plan everything.. Before you get started, have a clear idea of what you plan on doing. Try to decide things like what kind of t-shirts you plan on selling, who your target market is, whether your t-shirts will be available online only or if you?ll eventually be aiming to sell in stores. Plan a marketing strategy that involves both free and paid advertising methods of getting your brand in front of your target market. Compose a practical business plan to use as a guideline for operating. For starters, identify your brand?s values, mission, objectives, strategies, goals, and long term vision.. 3. Know your competition.. You should always know what other clothing labels you?ll be competing with. If you?re starting a label based on humorous t-shirts you should watch what all the other funny t-shirt labels are doing. Keep track of things like their design variety, pricing, and promotion, because it may spur some new ideas for your own business strategy. This can be done easily nowadays by reading the blogs of competitor brands and signing up to their newsletters to keep tabs on what they?re up to. This knowledge can help you keep up.. 4. Create products people would actually buy.. It seems this step should be obvious, but you?d be surprised at some of the t-shirts you can find these days. Test the quality of your t-shirts by getting honest opinions from others, preferably people who are within your target audience.. 5. Know the finances.. Once you know what you plan on doing, get an idea of how much everything is gonna cost you. When you start producing and selling t-shirts, keep track of all of your expenses. Get screen printing quotes from several printers and compare prices to get the best deal, without sacrificing quality. Add in the cost for labeling, hang tagging, bagging, or whatever other finishing options you might use. Don?t forget the shipping envelopes, boxes, and product storage. Don?t be fooled by the hundreds of new t-shirt start-ups you see these days; starting a t-shirt business isn?t cheap. A lot of this should also help you decide how much you should charge for your clothing.. 6. Come up with a promotion strategy.. Figure out a way to spread the word in a manner that those who discover your brand go on to spread the word to others. For starters, your strategy can include PPC ads, press releases to blogs, and social networking. You can even give away t-shirts with your logo for free. Using guerrilla tactics and promotional items like this can have a tremendous impact on your business growth. However, don?t be a Cheapo. Sooner or later you?ll realize that you?re gonna have to spend money to market your t-shirt business, so you should be willing to pay for things like online ads, event sponsorships, and other paid marketing methods. Understandably not everyone is rollin? in the dough, so find smart ways to balance paid promotion with free promotion to create an excellent strategy.. 7. Find partners.. You might start out on your own but you should find partners to help maximize your brand?s potential and help you reach your goals more efficiently. Aim to have partners within your company while also collaborating with other businesses that may be of some help to you.

Posted by: Bradica at January 18, 2013 06:59 PM
Post a comment

Remember personal info?

Site Meter