January 06, 2006

Maybe you've heard about this one

My buddy Russ sent this link:

Everything you see really happened in real time, exactly as you see it. The film required 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again.

Really, go see for yourself. It's absolutely amazing. Two minutes of pure genius.

Honda Accord Commercial.

(in the extended entry is the full text that Russ included, but seriously, follow that link first)

Subject: [Buy Sell Trade] "Rube Goldbert" mechanics . . . . I think you'll fine this intereting. In case you missed this one There are NO computer graphics or digital tricks in the film you are about to see. Everything you see really happened in real time, exactly as you see it. The film required 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost 6 million dollars and took three months to complete, including a full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewing. (Honda isn't paying a dime to have you watch this commercial!) When the ad was pitched to senior executives, they signed off on it immediately without any hesitation -- including the costs. There are six and only six handmade Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars. The voice-over is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh ... about those funky windshield wipers: On the new Accords, the windshield wipers have water sensors and are designed to start functioning automatically as soon as they become wet. It looks a bit odd in the commercial. As amazing as this is, the commercial is actually based on an earlier film from the 1970s called "How Things Move" by two Swiss self-destructing artifacts artists. Some sharp-eyed folks claim that tires rolling UPHILL necessarily require computer-generated effects. Not so. The sequence where the tires roll up a slope looks particularly impressive but is very simple. There is a weight in each tire and when the tire is knocked, the weight is displaced and in an attempt to rebalance itself, the tire rolls up the slope.


Posted by Ted at January 6, 2006 06:32 PM | TrackBack
Category: Links

I first saw that about a year and a half ago. Good to see it again!

Posted by: Tuning Spork at January 6, 2006 09:08 PM

I saw it some time back--it'll stay tops on my list of Most Loved Commercials for the rest of my life, no doubt! (Right up there with the superglue commercial featuring a procession of nuns and a cherub whose...um, well, "smallest limb" had broken off...) What an incredible piece of advertizing!


Posted by: Denita TwoDragons at January 7, 2006 01:47 AM

I had seen it before, but thought it was computer graphics.

I bet the guys making the commercial were glad when they finally got a clean take.

Posted by: owlish at January 7, 2006 11:57 AM

Hey,Ted!Glad you liked it.I knew you would.Never gave much thought about how it stood on my "list" until now.Pretty high up though.Ironically another one of my all time fave commercials was an old Honda commercial....I think.That is if memory serves me well.I believe it was for that funky rear/front wheel steering combo that they where trying to push several years ago.Basically two cars are hauling ass beside each other with a bit over their own widths between them.Another car is hauling towards them from the opposite direction.Head on in other words.At the last possible second the lone car pulls a wicked stunt move by jamming on the brakes,spinning around 180 and threading the needle backwards between the other two cars at about 80 or so with only about 6 inches to spare on either side.After passing between the other cars the stunt fool spins the center car right back around and continues on just like it never happened.The whole thing covered about two or three seconds max and was way too smooth.Some awesome driving on someones part.
Ironically there's another Honda commercial that I'm kinda mixed about.That's the new Odessey commercial with all of the way cool old custom vans.The part I didn't like is that they actually have the gall to compare their lame assed mini crapper with those awesome pieces of automotive artwork.Who the fuck are they foolin'?Nobody!Now the part that I did like is that all of those old vans where Dodges,every one of them.Comparing yer rice rocket to fine auto art is one thing but comparing it to rad Mopar muscle is a real stretch.Perhaps they're still pissed about getting their asses beat so badly in the old North American Touring Car series?I vote for them returning the Odessey back to it's roots and giving up.For all of you youngsters y'all can read "roots" as dune buggy.Still don't remember?Ask yer parents what it means.

Posted by: Russ at January 8, 2006 11:14 AM

Wow! I hadn't seen that before... brilliant!

Posted by: BLUE at January 9, 2006 01:00 PM
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